News

WE ARE SHUTTING DOWN SHOPMERCHBASE
WE ARE SHUTTING DOWN SHOPMERCHBASE
FOR IMMEDIATE RELEASE - Johannesburg, South Africa 19 June 2026 Fanbase Africa Announces Pivot to Serve Christian Musicians and Communities Across Africa and the World MERCHBASE Africa bulk production and... Read more...
The Shopify Trap: Why Standard E-Commerce Tools Are Failing South African Record Labels.
The Shopify Trap: Why Standard E-Commerce Tools Are Failing South African Record Labels.
Most record labels in South Africa cannot justify investing ZAR 3 million to build a dedicated #merch division and marketplace for their roster. ​Especially since most don't have the internal... Read more...
The 8 Music Merch Mistakes Frustrating Your Fanbase & Killing Your Brand.
The 8 Music Merch Mistakes Frustrating Your Fanbase & Killing Your Brand.
The 8 Merchandise Mistakes Frustrating Your Fanbase & Killing Your Brand Category: Merch Strategy | Author: Jermaine M. Charles | Reading time: 8 minutes Introduction South African musicians have never... Read more...
From Service to System: The Evolution of MERCHBASE
From Service to System: The Evolution of MERCHBASE
MERCHBASE started as a service. It is becoming a system. And that system is designed to power the next generation of creators, brands, and cultural movements across Africa. Read more...
Announcement: Création Africa 2026
Announcement: Création Africa 2026
Good morning Friends, Family & Fans. After a very challenging six months, we are  excited to announce the inclusion of FANBASE AFRICA PTY LTD in the Top 50 of the... Read more...
The Relaunch - Monday 5 October 2020
The Relaunch - Monday 5 October 2020
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Welcome aka Launch Day!
Welcome aka Launch Day!
Welcome to our site! We are so excited about this project. Our mission, is for every fan, such as yourself,  to be able to get merch from your favorite musicians,... Read more...